Our family story

Better water has always been personal.

Started by my dad in 1989. Carried forward by me today. Still guided by one simple belief: everyone should feel confident about the water in their home.
A message from Tom Talk to our team
My dad, David, at the Ideal Home Show in 1989.
1989 Where it all began
My dad, David, at the Ideal Home Show in 1989.
Family-run since 1989
Advice from real people
Our filters made in Britain

A message from Tom

The story behind the name.

It is easy to say you are a family business. For us, it means the same care, honesty and responsibility that the company began with still shape how we work today.

This business was built around a simple belief.

Back in 1989, my dad started East Midlands Water because he believed every family should feel confident about the water in their home.

I left school at 16 to work alongside him, learning the business from the ground up - from the warehouse and the products to speaking with customers and understanding what they actually needed.

Today, I am proud to carry that same mission forward. We still believe advice should be honest, products should be built to last and better water should never feel complicated.

Whether you order online or call us for help, there are real people behind it. We will listen, explain the options clearly and help you choose what is right for your home.

Tom Walker

Director, East Midlands Water Company

Built over generations

Not overnight.

These cuttings from our family archive show that the ideas behind East Midlands Water today were there from the start.

1989
STORY BEGINS

The East Midlands Water Company is founded.

The company is founded in Loughborough, Leicestershire.

1991 The Mail
11 April
From the archive

The Water Shop opens.

A full-page announcement introduced our new Church Gate showroom in Loughborough. Visitors were invited in to see filtered water demonstrated and taste tea and coffee made with it.

The showroom opened on Friday 12 April 1991.
The Water Shop opens. View original cutting ↗
2002 Melton Times
13 June
From the archive

System 40 enters the spotlight.

The Melton Times featured our £1,000 water-softener competition alongside the System 40: a maintenance-free under-sink filter designed to last for three years or 40,000 litres.

The long-life thinking behind today’s System 40 was already taking shape.
System 40 enters the spotlight. View original cutting ↗
2006
at the show

Ideal Home Show

EMWC's stand at the Ideal Home Show 2006.

EMWC still attends multiple shows across the UK today.
Ideal Home Show View original cutting ↗
TODAY The next
generation
Still family-run

The same idea, carried forward.

We now help homes and businesses across the UK with water softeners, filtration and reverse osmosis. We continue to design and hand-build our own filters here in Britain.

Meet the team

The people behind the products.

The people who answer the phone, solve the technical bits, build the products, pack the boxes and keep everything moving.

Tom Walker

Director

Carrying the family business forward.

James

Head of Sales

Emma

Account Manager & Treatment Specialist

Piers Blyth

Head of Marketing

Andrew Leigh

Head of Technical Support

Charlie Partridge

Professional Box Packer & Manufacturing

Janice Stone

Head of Accounts

The bit that has not changed

What we believe.

Good water treatment is not about selling the biggest system. It is about understanding the problem and getting the answer right.

You do not have to work it out alone

Talk to the people behind the products.

Call 0116 276 3334 Find the right system